The Blog

How to create an effective landing page for your business

A landing page is essentially where a visitor lands when they click on a link to your website. Its purpose is to turn those visitors into customers as soon as possible.   Your landing page could be your homepage, or a single page created purposefully to generate conversion for a particular campaign.   Whatever you [Read more…]

A-Z of Tech (T-U)

The world of tech can be a confusing place full of complicated terms and theories. Are you new to the world of tech? Or do you just want to be informed about what’s going on? After all, advances in technology affect all of us.   This is the latest article in a series where we [Read more…]

SEO for beginners – what do you need to know?

You may have come across the term SEO if you’re new to the worlds of business or marketing. If you feel that it will benefit your career to know the basics of what SEO means and what it is used for, then this guide is for you.   This is not an in-depth guide on [Read more…]

How to write your first LinkedIn profile

If you don’t have a LinkedIn profile in today’s business world, you’re putting yourself at a disadvantage. 94% of recruiters now use LinkedIn to vet job candidates.   Your LinkedIn profile can be used to, as LinkedIn themselves explain: “express your personal brand in 2,000 characters and glorious 3D, creating a dazzling picture of who [Read more…]